Privacy Policy – Daniel & Hulme (Leek) Ltd

Last updated: 17 October 2026

At Daniel & Hulme, we understand the importance of protecting your personal information and respecting your privacy.

Whether you're buying, selling, renting or letting a property, we are committed to handling your personal data responsibly, securely and transparently.

This Privacy Policy explains what information we collect, how we use it, who we may share it with, and the rights you have in relation to your personal information.

We process personal data in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR), as amended.

1. Who We Are

Daniel & Hulme (Leek) Ltd, trading as Daniel & Hulme Estate Agents, is an independent estate and letting agency providing residential property sales, lettings, property management and associated services.

Our contact details:

Daniel & Hulme (Leek) Ltd
66 Derby Street
Leek, Staffordshire
ST13 5AJ

Telephone: 01538 383339
Email: hello@danielhulme.co.uk
Website: www.danielhulme.co.uk

For the purposes of UK data protection legislation, Daniel & Hulme (Leek) Ltd is generally the data controller of the personal information we collect and process in connection with our services.

This means we are responsible for determining how and why that information is used. In some circumstances, other organisations we work with may act as separate or joint data controllers.

2. What Personal Information We Collect

The information we collect depends on your relationship with us and the services you request.

This may include:

Personal and Contact Information

Property and Tenancy Information

Financial and Employment Information

Compliance and Identification Information

Communications and Marketing Information

Website and Technical Information

We may occasionally receive sensitive personal information, such as health or accessibility details, where relevant to the services we provide or to accommodate individual needs.

Where this information is classified as special category personal data, we will only process it where an appropriate legal basis and additional condition under data protection legislation apply.

We do not routinely request sensitive information unless there is a genuine reason to do so.

3. How We Collect Your Information

We collect personal information in a number of ways, including when you:

Information Received from Third Parties

We may also receive information from third parties where appropriate, including:

Where information is obtained from a third party, we will handle it in accordance with applicable data protection requirements.

4. Why We Use Your Personal Information

We only process personal information where we have a lawful reason for doing so.

The following explains the main purposes for which we process information and the lawful bases we generally rely upon.

Providing Estate Agency Services: Performance of a contract, steps prior to entering a contract or legitimate interests, depending on your relationship with us.

Responding to Enquiries and Arranging Viewings: Legitimate interests or steps prior to entering a contract.

Processing Offers and Property Transactions: Contractual necessity or legitimate interests.

Tenant Applications and Referencing: Steps prior to entering a contract or legitimate interests, as appropriate.

Anti-Money Laundering and Right to Rent Checks: Compliance with legal obligations.

Rent Collection and Financial Administration: Contractual necessity, legitimate interests or legal obligations.

Property Maintenance and Management: Contractual necessity or legitimate interests.

Complaints and Legal Disputes: Legitimate interests or legal obligations.

Marketing Communications: Consent or legitimate interests where applicable marketing legislation permits.

Website Analytics and Improvements: Legitimate interests or consent, depending on the processing involved and applicable cookie requirements.

Where we rely on legitimate interests, these may include providing an effective estate agency service, communicating with customers, managing property transactions, maintaining business records, preventing fraud and improving our services.

We assess these interests against the rights and freedoms of individuals before relying on this lawful basis.

Where consent is required, you may withdraw it at any time.

Withdrawing consent will not affect processing already carried out lawfully before withdrawal or processing that we are required or otherwise lawfully entitled to continue.

5. Property Sales and Purchases

When you instruct us to sell a property or register as a prospective purchaser, we process personal information to provide our estate agency services.

This may include:

Where necessary, relevant information may be shared between parties involved in a property transaction.

We will only share information that is appropriate and necessary for the relevant purpose.

6. Residential Lettings and Property Management

When you apply to rent a property, enter into a tenancy or instruct us as a landlord, we may process additional information relating to the tenancy and property.

This may include:

Information may be shared with landlords, tenants, referencing providers, deposit protection schemes, contractors and other relevant parties where necessary.

Where we act as managing agent, we may retain relevant records throughout the tenancy and for an appropriate period afterwards.

Unsuccessful tenancy applications will not automatically be retained for the same piod as completed tenancies.

7. Identity Verification, Anti-Money Laundering and Compliance

As a regulated estate agency business, we are required to carry out certain checks to comply with legal and regulatory obligations.

These may include:

We may use specialist third-party providers, including Lifetime Legal and other authorised verification services, to assist with these checks.

These providers may collect or process identification documents, financial information and other personal data necessary to complete their services.

Where a provider acts as a separate data controller, its own privacy information may also apply.

We only request and process information necessary for the relevant checks.

8. Sharing Your Personal Information

We do not sell your personal information to third parties.

We may share relevant personal information with trusted organisations where necessary to provide our services, comply with legal requirements or support legitimate business activities.

Property and Transaction Services

Compliance and Financial Services

Property Marketing and Business Systems

We require service providers acting on our behalf to handle personal information appropriately and securely, with relevant contractual safeguards.

Some organisations may act as independent data controllers and will have their own legal responsibilities regarding the information they receive.

We limit personal information shared to what is reasonably necessary for the relevant purpose.

9. Website Usage, Cookies and Google Analytics

Our website, www.danielhulme.co.uk, uses cookies and similar technologies to support website functionality, understand visitor activity and improve the experience of people using our services.

Cookies are small files stored on your device when you visit a website.

Google Analytics

We use Google Analytics, a website analytics service provided by Google, to help us understand how visitors use our website.

Depending on the configuration of the service, information collected may include:

We use this information to understand which parts of our website are useful, identify areas for improvement and evaluate the effectiveness of our online presence.

We generally use website analytics to review visitor trends and aggregated website performance rather than identify individual visitors.

Google may process information collected through Google Analytics in accordance with its applicable privacy terms and data protection arrangements.

Cookie Choices

Some cookies are necessary for our website to function properly.

Other cookies and tracking technologies may require your consent before they are used.

UK law also permits certain technologies used solely for website statistics and improvement without prior consent, provided the applicable conditions are satisfied, including offering a simple way to object.

Where our use of analytics qualifies for this exception, we will provide the required information and opportunity to object. Where it does not qualify, we will obtain consent before using the relevant technologies.

Visitors can manage applicable cookie preferences through our website's cookie controls and may also adjust settings within their internet browser.

Disabling certain cookies may affect some website features.

For further information about the cookies used on our website, please refer to our Cookies Policy.

10. Marketing Communications

From time to time, we may contact customers and prospective customers with information about:

We will only send electronic marketing communications where permitted by applicable data protection and electronic marketing legislation.

This may include contacting individuals who have consented to marketing or, where legally permitted, existing customers under the applicable rules.

We will respect your marketing preferences.

Opting Out of Marketing

You can opt out of receiving marketing communications at any time by using the unsubscribe option where provided or contacting us directly at hello@danielhulme.co.uk.

Opting out of marketing will not prevent us from contacting you about an ongoing property transaction, tenancy, contractual matter or other necessary service communication.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, contractual and accounting requirements.

Retention periods vary depending on the type of information and the circumstances in which it was collected.

Property Sales Records

Records relating to property sales, agency agreements and completed transactions may be retained for up to six years following the end of the relevant relationship or transaction, or longer where necessary for legal claims or other lawful purposes.

Tenancy and Property Management Records

Tenancy agreements, payment records, inspection reports and associated documentation may be retained during the tenancy and generally for up to six years following its conclusion, subject to applicable legal requirements and circumstances.

Anti-Money Laundering Records

Where statutory AML record-keeping requirements apply, relevant records are generally retained for five years following the end of the business relationship or completion of the relevant transaction, subject to applicable legal exceptions.

Unsuccessful Applications and Enquiries

Information relating to unsuccessful property or tenancy applications and general enquiries is retained only for a proportionate period, taking account of the original purpose, any ongoing customer relationship and the need to address complaints or legal matters.

Marketing Information

We retain marketing contact information while there is a lawful basis to do so and until you withdraw consent or object to further direct marketing, as applicable.

We may retain limited suppression records to ensure we respect requests not to receive further marketing.

Website Analytics Information

Website analytics data is retained in accordance with the retention settings applied to our analytics services and our operational requirements.

At the end of the relevant retention period, personal information will be securely deleted or anonymised unless there is a lawful reason for retaining it for longer.

12. Keeping Your Information Secure

We take the security of personal information seriously.

We use appropriate technical and organisational measures designed to protect information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures include, where appropriate:

Although we take reasonable precautions, no electronic system or method of transmitting information over the internet can be guaranteed to be completely secure.

If a personal data breach occurs, we will assess it and take appropriate action, including notifying affected individuals or the Information Commissioner's Office where legally required.

13. International Data Transfers

Some of the technology providers and service platforms we use may store, process or permit access to personal information outside the United Kingdom.

This may include providers of website analytics, communications, cloud storage and property management software.

Where personal information is transferred internationally, we will ensure that appropriate legal arrangements are in place.

Depending on the destination and circumstances, these may include UK adequacy regulations, approved contractual safeguards or another lawful transfer mechanism.

You may contact us for further information about the safeguards applicable to your personal information, including how to obtain a copy where relevant.

14. Automated Decision-Making and Referencing

Some external providers used in connection with tenant referencing, credit checks, identity verification and compliance assessments may use automated systems to assist with their services.

These systems may generate scores, verification outcomes or recommendations based on information supplied.

We use these results as part of our assessment and administration processes, where appropriate.

Where any decision is made solely through automated processing and has legal or similarly significant effects on an individual, the applicable data protection rights and safeguards will apply.

Where relevant, we will provide additional information about such processing, including the individual's available rights.

15. Your Data Protection Rights

Under UK data protection legislation, you have a number of rights concerning your personal information.

Depending on the circumstances, these include:

Right of Access

You may request a copy of the personal information we hold about you.

Right to Rectification

You may ask us to correct inaccurate or incomplete information.

Right to Erasure

You may request the deletion of personal information where the law permits.

Right to Restrict Processing

You may request that we limit how certain information is used in specified circumstances.

Right to Data Portability

In certain circumstances, you may request that information be provided in a structured, commonly used and machine-readable format.

Right to Object

You may object to processing carried out on the basis of legitimate interests in certain circumstances.

You have the right to object to the use of your personal information for direct marketing at any time.

Where you object to direct marketing, we will stop processing your personal information for that purpose.

Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time.

Rights Relating to Automated Decision-Making

You may have additional rights where decisions are made solely through automated processing and have legal or similarly significant effects.

These rights are not absolute and may be subject to legal exceptions.

How to Exercise Your Rights

To exercise any of your rights, please contact hello@danielhulme.co.uk.

We will respond to requests in accordance with applicable legal timeframes, normally within one month, subject to any permitted extensions.

We may need to verify your identity before responding.

There is normally no charge for exercising your rights, although charges may apply in limited circumstances permitted by law.

16. Information You Are Required to Provide

Certain information is necessary for us to provide our services or comply with legal requirements.

For example, identity verification documents may be required before we can progress a property transaction, and relevant financial or referencing information may be needed to assess a tenancy application.

Where the provision of information is mandatory, we will explain the reason and the potential consequences of not supplying it.

If required information is not provided, we may be unable to proceed with an instruction, application or transaction.

17. Third-Party Websites

Our website may contain links to other websites, including property portals, professional service providers and social media platforms.

These websites operate independently and may have their own privacy policies and cookie arrangements.

We recommend reviewing their privacy information before providing personal data.

We are not responsible for the privacy practices of independently operated third-party websites.

18. Complaints and Concerns

We aim to handle your personal information responsibly and welcome the opportunity to address any concerns.

If you have a question or complaint about how we collect, use or store your personal information, please contact us in the first instance.

Email: hello@danielhulme.co.uk
Telephone: 01538 383339

We will investigate your concern and respond appropriately.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.

Information Commissioner's Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Website: www.ico.org.uk
Telephone: 0303 123 1113

You do not have to contact us before raising a concern with the ICO.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, regulatory guidance, technology or the services we provide.

An updated version will be published on our website with a revised date.

We encourage visitors and customers to review this page periodically.

Where a change requires us to notify you directly or obtain additional consent, we wil do so as required by law.

20. Contact Us

If you have any questions about this Privacy Policy or how Daniel & Hulme handles your personal information, please contact us.

Daniel & Hulme (Leek) Ltd
Trading as Daniel & Hulme Estate Agents

66 Derby Street
Leek
Staffordshire
ST13 5AJ

Telephone: 01538 383339
Email: hello@danielhulme.co.uk
Website: www.danielhulme.co.uk

We are committed to treating your personal information with care, confidentiality and respect.